WHAT IS IN A NAME? INFORMATION, HETEROGENEITY, AND QUALITY IN A THEORY OF NESTED NAMES

Yu, JY; Bouamra-Mechemache, Z; Zago, A

Zago, A (reprint author), Univ Verona, Dept Econ, Verona, Italy.

AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS, 2018; 100 (1): 286

Abstract

Collective labels are widespread in food markets, and are either separated or nested with private brands-the latter are known as "nested names". We pr......

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