Understanding Consumers Online Furniture Purchase Behavior: An Updated UTAUT Perspective

Li, Y; Li, X; Zhang, ZL; Zhang, GS; Gong, M

Zhang, GS (corresponding author), Liaoning Univ, Business Sch, Shenyang 110136, Peoples R China.

JOURNAL OF FOREST ECONOMICS, 2020; 35 (4): 267

Abstract

Furniture is large-volume durable goods, and the furniture purchase behavior is featured by live experience, large payment for a single purchase, and ......

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