Implicit IAT Measures and Neurophysiological fNIRS Markers in Response to High-Engagement Advertising

Balconi, M; Sansone, M; Acconito, C

Acconito, C (通讯作者),Univ Cattolica Sacro Cuore, Int Res Ctr Cognit Appl Neurosci IrcCAN, I-20123 Milan, Italy.;Acconito, C (通讯作者),Univ Cattolica Sacro Cuore, Dept Psychol, Res Unit Affect & Social Neurosci, I-20123 Milan, Italy.

SENSORS, 2023; 23 (9):

Abstract

Self-report measures partially explain consumers' purchasing choices, which are inextricably linked to cognitive, affective processes and implicit dri......

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