Elevating Design in the Organization

Micheli, P; Perks, H; Beverland, MB

Micheli, P (reprint author), Univ Warwick, Warwick Business Sch, Coventry CV4 7AL, W Midlands, England.

JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2018; 35 (4): 629

Abstract

Following evidence of its positive contribution to innovation and company performance, many firms are seeking to elevate design to a strategic level. ......

Full Text Link