Platform-led green advertising: Promote the best or promote by performance

Du, SF; Wang, L; Hu, L; Zhu, YG

Hu, L (reprint author), Nanjing Univ Finance & Econ, Sch Int Econ & Trade, Nanjing 210023, Jiangsu, Peoples R China.

TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW, 2019; 128 (): 115

Abstract

With the prevalence of platform economics and consumer green awareness, platform-led green advertising becomes an emerging issue in practice. We inves......

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