Application-Based Targeted Advertisement System for ATSC 3.0 UHD Service

Yim, HJ; Kim, S; Lim, BM; Park, SI; Hur, N

Yim, HJ (corresponding author), Elect & Telecommun Res Inst, Media & Broadcasting Res Grp, Daejeon 34129, South Korea.

IEEE TRANSACTIONS ON BROADCASTING, 2021; 67 (1): 56

Abstract

This study introduces a targeted advertisement service in the terrestrial UHD transmission environment by proposing a method to control advertisement ......

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