Finding eWOM customers from customer reviews

Zhao, PF; Wu, J; Hua, ZS; Fang, SJ

Wu, J (reprint author), Sun Yat Sen Univ, Sch Business, Guangzhou, Guangdong, Peoples R China.

INDUSTRIAL MANAGEMENT & DATA SYSTEMS, 2019; 119 (1): 129

Abstract

Purpose The purpose of this paper is to identify electronic word-of-mouth (eWOM) customers from customer reviews. Thus, firms can precisely leverage e......

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