Causality-based CTR prediction using graph neural networks

Zhai, PY; Yang, YW; Zhang, CJ

Yang, YW (通讯作者),Huazhong Univ Sci & Technol, Sch Management, Wuhan 43004, Peoples R China.

INFORMATION PROCESSING & MANAGEMENT, 2023; 60 (1):

Abstract

As a prevalent problem in online advertising, CTR prediction has attracted plentiful attention from both academia and industry. Recent studies have be......

Full Text Link