The effects of social commerce environmental characteristics on customers' purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived value

Liu, P; Li, MQ; Dai, D; Guo, LY

Guo, LY (corresponding author), Hebei Univ Technol, Sch Econ & Management, Xiping Rd 5340, Tianjin 300401, Peoples R China.

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2021; 48 ():

Abstract

Through the combination of e-commerce and social media, social commerce has the potential to significantly influence customers' purchase intentions. H......

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