The role of demographic similarity in people's decision to interact with online anthropomorphic recommendation agents: Evidence from a functional magnetic resonance imaging (fMRI) study

Benbasat, I; Dimoka, A; Pavlou, PA; Qiu, LY

Qiu, LY (corresponding author), Peking Univ, Guanghua Sch Management, 5 Yiheyuan Rd, Beijing 100871, Peoples R China.

INTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES, 2020; 133 (): 56

Abstract

Recommendation agents (or decision aids) are prevalent in technology-mediated environments. Evidence suggests that people prefer to interact with anth......

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