Mindfully going omni-channel: An economic decision model for evaluating omni-channel strategies

Hosseini, S; Merz, M; Roglinger, M; Wenninger, A

Roglinger, M (reprint author), Univ Bayreuth, FIM Res Ctr, Wittelsbacherring 10, D-95444 Bayreuth, Germany.

DECISION SUPPORT SYSTEMS, 2018; 109 (): 74