Enhancing the Retailer Gift Card via Blockchain: Trusted Resale and More

Lu, Y; Tang, Q; Wang, GL

Lu, Y (corresponding author), Chinese Acad Sci, Inst Software, Beijing, Peoples R China.

JOURNAL OF DATABASE MANAGEMENT, 2021; 32 (1): 49

Abstract

Though the retailer gift card has been an ultra-practical marketing tactic to attract customers to spend more, it, on the contrary, also places a grea......

Full Text Link