Willingness to pay for economy class seat selection: From a Chinese air consumer perspective

Zhou, YF; Zhang, T; Mo, YJ; Huang, G

Zhang, T (corresponding author), Sun Yat Sen Univ, Sun Yat Sen Business Sch, 135 Xingang West Rd, Guangzhou 510275, Peoples R China.

RESEARCH IN TRANSPORTATION BUSINESS AND MANAGEMENT, 2020; 37 ():

Abstract

Airline ancillary services play an increasingly important role in the airline industry. Ancillary revenues account for more than 40% of the total reve......

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