Strategic BtoB Marketing Evolving from Perspective of Total Optimization

Suzuki, K; Onishi, N; Kumitani, S

Suzuki, K (reprint author), Fujitsu Ltd, Kawasaki, Kanagawa, Japan.

FUJITSU SCIENTIFIC & TECHNICAL JOURNAL, 2019; 55 (4): 31

Abstract

With the progress of digitalization, digital contact points are gaining importance in the purchasing decision-making process, and an increasing number......

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