Branding advantage of agri-food companies in competitive export markets: a resource-based theory

Aghazadeh, H; Abadi, EBJ; Zandi, F

Abadi, EBJ (通讯作者),Univ Tehran, Fac Management, Tehran, Iran.

BRITISH FOOD JOURNAL, 2022; 124 (7): 2039

Abstract

Purpose The purpose of the present study is to investigate the antecedents of export performance and branding advantage, as a key type of competitive ......

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