Do online reviews have different effects on consumers' sampling behaviour across product types? Evidence from the software industry

Li, SL; Li, F; Xie, SY

Li, F (corresponding author), Shenzhen Univ, China Ctr Special Econ Zone Res, Nanhai Ave 3688, Shenzhen 518060, Peoples R China.

JOURNAL OF INFORMATION SCIENCE, ; ():

Abstract

Previous research shows that online reviews may have different effects for search goods and experience goods. However, as a typical type of experience......

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