The Factors of Chinese Consumer's Perception, Consumer's Emotional Attitude and Consumer's Motivation to Luxury Brand Affecting Consumer Purchasing Behavior: Take Wuhan Consumers as an Example-MedSci.cn

The Factors of Chinese Consumer's Perception, Consumer's Emotional Attitude and Consumer's Motivation to Luxury Brand Affecting Consumer Purchasing Behavior: Take Wuhan Consumers as an Example

Ying, RX; Theerakittikul, S

Ying, RX (通讯作者)，Bangkok Univ, Grad Sch Business Adm, Bangkok, Thailand.

2022 7TH INTERNATIONAL CONFERENCE ON BUSINESS AND INDUSTRIAL RESEARCH (ICBIR2022), 2022; (): 96

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