The emotional design of product color: An eye movement and event-related potentials study

Ding, M; Song, MJ; Pei, HN; Cheng, Y

Pei, HN (corresponding author), Hebei Univ Technol, Sch Architecture & Art Design, Tianjin 300401, Peoples R China.

COLOR RESEARCH AND APPLICATION, ; ():

Abstract

It is the key to accurately obtain participants' emotional responses to product color for the product color emotional design. However, traditional res......

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