Leveraging the Numerosity Effect to Influence Perceived Expensiveness of Virtual Items

Huang, YH; Lim, KH; Lin, ZJ

Lin, ZJ (corresponding author), Tsinghua Univ, Sch Econ & Management, Dept Management Sci & Engn, Beijing 100084, Peoples R China.

INFORMATION SYSTEMS RESEARCH, 2021; 32 (1): 93

Abstract

Selling virtual items (e.g., clothing, weapons, or virtual furniture) serves as one of the major revenue sources for online game operators. Therefore,......

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