The Reinvesting Impact of Promotional Activity and Store Atmosphere on Impulse Buying Behavior: The Mediating Role of Payment Facility

Shah, SMM; Sohu, JM; Dakhan, SA; Ali, RS; Junejo, I; Chouhan, IM

Sohu, JM (corresponding author), Jiangsu Univ, Sch Management, Zhenjiang, Jiangsu, Peoples R China.

TEM JOURNAL-TECHNOLOGY EDUCATION MANAGEMENT INFORMATICS, 2021; 10 (1): 221

Abstract

This study aims to recognize the factor effecting impulse buying behaviour with the mediation effect of payment facility. This study is based on prima......

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