Does Money Talk? The Impact of Monetary Incentives on User-Generated Content Contributions

Liu, YW; Feng, J

Liu, YW (corresponding author), Xi An Jiao Tong Univ, Sch Management, Dept Informat Management & E Commerce, Xian 710049, Peoples R China.

INFORMATION SYSTEMS RESEARCH, 2021; 32 (2): 394

Abstract

Many platforms use monetary incentives to encourage user-generated content (UGC) contributions. However, empirical studies report contradictory findin......

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