Factors affecting marketing strategy of logistics business - Case of Vietnam

Hong, PV; Nguyen, TT

Nguyen, TT (corresponding author), RMIT Univ, Sch Accounting IT & Supply Chain, Melbourne, Vic, Australia.

ASIAN JOURNAL OF SHIPPING AND LOGISTICS, 2020; 36 (4): 212

Abstract

An efficient marketing strategy is a critical contribution in any business success including logistics services sector. Understanding the marketing st......

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