Impact of Social Media on Young Generation's Green Consumption Behavior through Subjective Norms and Perceived Green Value

Xie, S; Madni, GR

Madni, GR (通讯作者),Univ Educ, Dept Econ, Div Management & Adm Sci, Lahore 54770, Pakistan.

SUSTAINABILITY, 2023; 15 (4):

Abstract

In response to the dramatic increase in social media usage among the young generation, the patterns of manufacturing and consumption have changed. Soc......

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