Antecedents of eWOM in Social Commerce

Ali, SY; Hussin, ARC; Busalim, AH

Ali, SY (reprint author), Malaysia Ahmadu Bello Univ, Univ Teknol, Zaria, Nigeria.

2017 5TH INTERNATIONAL CONFERENCE ON RESEARCH AND INNOVATION IN INFORMATION SYSTEMS (ICRIIS 2017): SOCIAL TRANSFORMATION THROUGH DATA SCIENC, 2017; ( ):

Abstract

As a business paradigm, social commerce (s-commerce) has brought about a new stage of innovation, and by extension, has transmuted the power from sell......

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