Connecting perceived effectiveness of app evolution to app engagement: a technology identity perspective

Liu, Y; Tang, XL; Li, PG; Wang, X

Li, PG (通讯作者),Shanghai Lixin Univ Accounting & Finance, Shanghai, Peoples R China.

INFORMATION TECHNOLOGY & PEOPLE, 2023; 36 (6): 2390

Abstract

Purpose This paper extends the current literature on app engagement to identify dynamic factors that affect app engagement and the value-creation path......

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