When a Personal HPV Story on a Blog Influences Perceived Social Norms: The Roles of Personal Experience, Framing, Perceived Similarity, and Social Media Metrics

Lee, TK; Su, LYF

Lee, TK (corresponding author), Univ Utah, Dept Commun, Salt Lake City, UT 84112 USA.

HEALTH COMMUNICATION, 2020; 35 (4): 438

Abstract

The current study examines how a personal health story on a blog can influence individuals' perceived social norms, adopting the notion that social no......

Full Text Link