Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships

Cheng, Y; Chen, YRR; Hung-Baesecke, CJF

Cheng, Y (corresponding author), North Carolina State Univ, Dept Commun, Raleigh, NC 27695 USA.

SOCIAL SCIENCE COMPUTER REVIEW, ; ():

Abstract

Corporate social responsibility (CSR) has become a global norm for organizations to observe. In today's shifting media landscape, social media influen......

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