To integrate or not to integrate? Understanding B2B social media communications

Gruner, RL; Power, D

Gruner, RL (reprint author), Univ Western Australia, Dept Mkt, Crawley, Australia.

ONLINE INFORMATION REVIEW, 2018; 42 (1): 73

Abstract

Purpose - Social media communications on platforms such as Facebook and LinkedIn can allow managers to interact cost effectively with trading partners......

Full Text Link