Reward versus Altruistic Motivations in Reward-Based Crowdfunding

Ryu, S; Park, J; Kim, K; Kim, YG

Park, J (corresponding author), Peking Univ, HSBC Business Sch, Shenzhen, Peoples R China.

INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2020; 24 (2): 159

Abstract

This research draws data from survey responses and actual transaction data to examine the effect of primary motivations on funding behavior in reward-......

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