Does Big Data-Embedded New Product Development Influence Project Success?

Wang, YF; Zhang, HL; Song, M

Zhang, HL (corresponding author), Xian Technol Univ, Innovat Management, Xian, Peoples R China.

RESEARCH-TECHNOLOGY MANAGEMENT, 2020; 63 (4): 35

Abstract

Overview Our study explores the nature of big data-embedded new product development (NPD) and to what extent big data influences NPD project success. ......

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