AMBIVALENCE IS BETTER THAN INDIFFERENCE: A BEHAVIORAL AND NEUROPHYSIOLOGICAL ASSESSMENT OF AMBIVALENCE IN ONLINE ENVIRONMENTS

Lakhiwal, A; Bala, H; Léger, PM

Lakhiwal, A (通讯作者),Univ Georgia, Dept Management Informat Syst, Terry Coll Business, Athens, GA 30602 USA.

MIS QUARTERLY, 2023; 47 (2): 705

Abstract

Information representations such as ratings and reviews play an important role in assisting users in making decisions in online environments. Prior in......

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