Is a 6-second advertisement reasonable? Acceptable mobile advertisement length for consumers

Kim, W; Shin, J; Cho, YS

Cho, YS (通讯作者)，Yonsei Univ, Coll Engn, Dept Ind Engn, 50 Yonsei Ro, Seoul 120749, South Korea.

TELEMATICS AND INFORMATICS, 2022; 74 ():

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