Understanding Environmental Attitude and Willingness to Pay With an Objective Measure of Attitude Strength

Qian, C; Yu, KK; Gao, J

Yu, KK (corresponding author), Renmin Univ China, Sch Agr Econ & Rural Dev, Beijing 100081, Peoples R China.

ENVIRONMENT AND BEHAVIOR, 2021; 53 (2): 119

Abstract

In this study, we adopted a novel objective measure of attitude strength based on observable responses, and empirically tested the role of attitude st......

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