PRIVACY CALCULUS: FACTORS THAT INFLUENCE THE PERCEPTION OF BENEFIT

Gomez-Barroso, JL; Feijoo, C; Martinez-Martinez, LJ

Gomez-Barroso, JL (reprint author), Univ Nacl Educ Distancia, Dept Econ Aplicoda & Hist Econ, P Senda Rey 11, E-28040 Madrid, Spain.

PROFESIONAL DE LA INFORMACION, 2018; 27 (2): 341

Abstract

In many cases, users of online applications and services consciously and willingly hand over personal data to obtain a better service or a price reduc......

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