D-AdFeed: A diversity-aware utility-maximizing advertising framework for mobile users

Li, Y; Xu, WJ

Xu, WJ (corresponding author), Alibaba Grp, Hangzhou, Peoples R China.

COMPUTER NETWORKS, 2021; 190 ():

Abstract

With the advance of the ubiquity of GPS-equipped smartphones, mobile advertising has become more prevalent and location-aware. In mobile advertising s......

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