Probabilistic Models for Ad Viewability Prediction on the Web

Wang, C; Kalra, A; Zhou, L; Borcea, C; Chen, Y

Wang, C (reprint author), New Jersey Inst Technol, Dept Informat Syst, Newark, NJ 07102 USA.

IEEE TRANSACTIONS ON KNOWLEDGE AND DATA ENGINEERING, 2017; 29 (9): 2012