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中小企业医药营销： 甩出去比自己来更划算

2017-05-11 医药史立臣 中小企业医药营销： 甩出去比自己来更划算

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虽然医药行业已经步入低速成长，整合的阶段，但是企业运营成本却在飞速上涨。

2017年已经过了一半，回顾半年，成为医药圈小企业主最看不懂、不想听、没法看、最难熬的一年。之所以成为这样，不仅受两票制、营改增等一系列政策出台，也受到近期越来越严格的GMP飞检，国家旨意在剥离中小药企那点微薄的利润，而OTC市场的疲软和增长乏力，传统局面已经巨头林立，行业并购风潮盛行，也侧面的反应了现在在渠道运营上处于劣势地位的中小企业面临举步维艰。虽然医药行业已经步入低速成长，整合的阶段，但是企业运营成本却在飞速上涨。对于大企业，因为有人才、资金、渠道、品牌、资源等多方面的积累，何去何从还可以运筹帷幄。对于资金链紧张，压货严重的中小企业而言，一个决策不慎，就有可能让几十年的辛苦经营化为泡影，所以当有好几个小企业主跟笔者聊想自建渠道来迎合国家两票制的时候，笔者替他们算了一笔账。一个年产值2个亿左右的中成药企业，要构建一个全国的营销团队，大概每个省要招聘从经理到底层业务员是20个左右的人力成本，欠发达省份可以适当减量，为了维持正常工作的展开，也要大概10个左右的人员，每个省还有办公场地租赁费用，按照现在行情，省区销售经理给20W一年+提成，业务员给5K一个月+提成来算人力成本，房租按2

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    2017-05-13 cathymary

    #医药#

    0

  2. [GetPortalCommentsPageByObjectIdResponse(id=1408912, encodeId=8558140891243, content=<a href='/topic/show?id=2c1c35262a9' target=_blank style='color:#2F92EE;'>#医药#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=0, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=35262, encryptionId=2c1c35262a9, topicName=医药)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=36f62754598, createdName=cathymary, createdTime=Sat May 13 04:48:00 CST 2017, time=2017-05-13, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=1456074, encodeId=2ac314560e4c8, content=<a href='/topic/show?id=3cdb2563088' target=_blank style='color:#2F92EE;'>#企业#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=25, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=25630, encryptionId=3cdb2563088, topicName=企业)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=0a765759005, createdName=hyf030, createdTime=Sat May 13 04:48:00 CST 2017, time=2017-05-13, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=197049, encodeId=76ee19e04992, content=已学习, beContent=null, objectType=article, channel=null, level=null, likeNumber=57, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/NUyjXTCJjo6HSqCQxnvv1qDmBFpAzLXE5CZl9PbmDulzDZRUlulrjgTrQiaqBF5YbjSGFN9V7LqcsVnHvlibdzAg/0, createdBy=fd522058992, createdName=糖糖妈妈828, createdTime=Fri May 12 10:42:00 CST 2017, time=2017-05-12, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=196684, encodeId=80c61966847d, content=谢谢分享，学习了, beContent=null, objectType=article, channel=null, level=null, likeNumber=48, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/NUyjXTCJjo6Nx0VGA4QMDzOP8oAgnV4h51EjSfehJ9QxyiaSmw8PB56BhY8KXFSxHCibXrzcy4abrzSibXQPxJ9kzrLcJyhhB8a/0, createdBy=1d3b1672603, createdName=明月清辉, createdTime=Thu May 11 14:57:37 CST 2017, time=2017-05-11, status=1, ipAttribution=)]
    2017-05-13 hyf030

    #企业#

    0

  3. [GetPortalCommentsPageByObjectIdResponse(id=1408912, encodeId=8558140891243, content=<a href='/topic/show?id=2c1c35262a9' target=_blank style='color:#2F92EE;'>#医药#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=0, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=35262, encryptionId=2c1c35262a9, topicName=医药)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=36f62754598, createdName=cathymary, createdTime=Sat May 13 04:48:00 CST 2017, time=2017-05-13, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=1456074, encodeId=2ac314560e4c8, content=<a href='/topic/show?id=3cdb2563088' target=_blank style='color:#2F92EE;'>#企业#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=25, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=25630, encryptionId=3cdb2563088, topicName=企业)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=0a765759005, createdName=hyf030, createdTime=Sat May 13 04:48:00 CST 2017, time=2017-05-13, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=197049, encodeId=76ee19e04992, content=已学习, beContent=null, objectType=article, channel=null, level=null, likeNumber=57, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/NUyjXTCJjo6HSqCQxnvv1qDmBFpAzLXE5CZl9PbmDulzDZRUlulrjgTrQiaqBF5YbjSGFN9V7LqcsVnHvlibdzAg/0, createdBy=fd522058992, createdName=糖糖妈妈828, createdTime=Fri May 12 10:42:00 CST 2017, time=2017-05-12, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=196684, encodeId=80c61966847d, content=谢谢分享，学习了, beContent=null, objectType=article, channel=null, level=null, likeNumber=48, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/NUyjXTCJjo6Nx0VGA4QMDzOP8oAgnV4h51EjSfehJ9QxyiaSmw8PB56BhY8KXFSxHCibXrzcy4abrzSibXQPxJ9kzrLcJyhhB8a/0, createdBy=1d3b1672603, createdName=明月清辉, createdTime=Thu May 11 14:57:37 CST 2017, time=2017-05-11, status=1, ipAttribution=)]
    2017-05-12 糖糖妈妈828

    已学习

    0

  4. [GetPortalCommentsPageByObjectIdResponse(id=1408912, encodeId=8558140891243, content=<a href='/topic/show?id=2c1c35262a9' target=_blank style='color:#2F92EE;'>#医药#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=0, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=35262, encryptionId=2c1c35262a9, topicName=医药)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=36f62754598, createdName=cathymary, createdTime=Sat May 13 04:48:00 CST 2017, time=2017-05-13, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=1456074, encodeId=2ac314560e4c8, content=<a href='/topic/show?id=3cdb2563088' target=_blank style='color:#2F92EE;'>#企业#</a>, beContent=null, objectType=article, channel=null, level=null, likeNumber=25, replyNumber=0, topicName=null, topicId=null, topicList=[TopicDto(id=25630, encryptionId=3cdb2563088, topicName=企业)], attachment=null, authenticateStatus=null, createdAvatar=null, createdBy=0a765759005, createdName=hyf030, createdTime=Sat May 13 04:48:00 CST 2017, time=2017-05-13, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=197049, encodeId=76ee19e04992, content=已学习, beContent=null, objectType=article, channel=null, level=null, likeNumber=57, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/NUyjXTCJjo6HSqCQxnvv1qDmBFpAzLXE5CZl9PbmDulzDZRUlulrjgTrQiaqBF5YbjSGFN9V7LqcsVnHvlibdzAg/0, createdBy=fd522058992, createdName=糖糖妈妈828, createdTime=Fri May 12 10:42:00 CST 2017, time=2017-05-12, status=1, ipAttribution=), GetPortalCommentsPageByObjectIdResponse(id=196684, encodeId=80c61966847d, content=谢谢分享，学习了, beContent=null, objectType=article, channel=null, level=null, likeNumber=48, replyNumber=0, topicName=null, topicId=null, topicList=[], attachment=null, authenticateStatus=null, createdAvatar=https://wx.qlogo.cn/mmopen/NUyjXTCJjo6Nx0VGA4QMDzOP8oAgnV4h51EjSfehJ9QxyiaSmw8PB56BhY8KXFSxHCibXrzcy4abrzSibXQPxJ9kzrLcJyhhB8a/0, createdBy=1d3b1672603, createdName=明月清辉, createdTime=Thu May 11 14:57:37 CST 2017, time=2017-05-11, status=1, ipAttribution=)]
    2017-05-11 明月清辉

    谢谢分享，学习了

    0

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