Color-flavor interactions in associative learning: Evidence from a computerized matching task

Huang, FX; Wang, CJ; Wan, X

Wan, X (通讯作者),Tsinghua Univ, Dept Psychol, Beijing 100084, Peoples R China.

FOOD QUALITY AND PREFERENCE, 2022; 95 ():

Abstract

We report a study designed to examine color-flavor interactions in computerized associative learning tasks. In Experiment 1, participants learned to a......

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