What kind of food can win Gen Z's favor? A mixed methods study from China

Zuo, YF; Zhang, K; Xu, SG; Law, R; Qiu, QH; Zhang, M

Zhang, M (通讯作者),Jinan Univ, Shenzhen Tourism Coll, Shenzhen 518053, Peoples R China.

FOOD QUALITY AND PREFERENCE, 2022; 98 ():

Abstract

As the world's largest consumer group, Generation Z's (Gen Z) influence and purchase ability facilitate the upgrading of consumption. This study inves......

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