Is an anthropomorphic app icon more attractive? Evidence from neuroergonomomics

Cao, YQ; Zhang, Y; Ding, Y; Duffy, VG; Zhang, XF

Cao, YQ; Ding, Y (corresponding author), Anhui Polytech Univ, Sch Econ & Management, Wuhu, Peoples R China.

APPLIED ERGONOMICS, 2021; 97 ():

Abstract

Exploring what types of app icons are attractive has been a topic of great interest in recent years. The main purpose of this study was to explore the......

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