The impact of illuminance level, correlated colour temperature and viewing background on the purchase intention for bread and cakes

Chen, W; Wu, XW; Liu, ZY; Liu, Y; Liu, Q; Pointer, MR; Liang, JX; Khanh, TQ

Liu, Q (通讯作者),Wuhan Univ, Sch Printing & Packaging, Wuhan 430079, Peoples R China.

FOOD QUALITY AND PREFERENCE, 2022; 98 ():

Abstract

This study aimed to investigate whether the illuminance level and correlated colour temperature of light sources, as well as the viewing background, i......

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