The effects of message framing on novel food introduction: Evidence from the artificial meat products in China

Zhang, J; Shi, HX; Sheng, JP

Sheng, JP (通讯作者),Renmin Univ China, Sch Agr Econ & Rural Dev, 59 Zhongguancun Ave, Beijing 100872, Peoples R China.

FOOD POLICY, 2022; 112 ():

Abstract

Technological advances and innovations in the agri-food sector have become increasingly important over the past decade. However, as consumers often ha......

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