Influence of flavor variety and color variety on consumer preference and choices of yogurt bundles

Wang, CJ; Qiu, LB; Zhang, WW; Wan, XA

Wan, XA (通讯作者),Tsinghua Univ, Dept Psychol, Beijing 100084, Peoples R China.

FOOD QUALITY AND PREFERENCE, 2022; 96 ():

Abstract

New product development can not only satisfy consumers' need to seek variety but also is important for a company to achieve long-term financial succes......

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